A Critique of BLINK by Malcolm Gladwell / A Negative Review of BLINK by Malcolm Gladwell

An Analysis of BLINK (Malcolm Gladwell) by Joseph Suglia

Malcolm Gladwell’s Blink (2005) is not a meticulously researched book.  Nearly all of its ‘research’ was derived from studies in The Journal of Personality and Social Psychology.  In the book’s Notes (a mere seven pages in length), you will count fifteen references to that journal and a few references to other sources.

It seems appropriate that Gladwell’s research is so slipshod.  After all, Blink is like a war machine pitted against research in all forms.  There simply isn’t time to investigate and deliberate, after all. And the more you research, the less you will know.

The more you think, the less you will know.

Blink celebrates and affirms pre-knowledge, the uncritical reflex, the snap judgment, the spur-of-the-moment decision.

Our initial perception of things is always correct, according to Gladwell, unless our minds are led astray by some extraneous matter.  All of us would come to the same conclusions, as long as we were to refine our “thin-slicing” skills. “To thin-slice,” in this context, means to extract the salient meaning from an initial impression.  All of us are afforded an immediate and direct insight into the atemporal essences of things.

All of this is ‘argued’ anecdotally.  As I mentioned in the opening of the review, nearly all of the anecdotes were stolen from a single source.  And in many cases, misappropriated.  Gladwell tells us that students can instantly judge a teacher’s effectiveness as soon as s/he walks into the classroom.  What Gladwell doesn’t tell us is that the article from which he derived this ‘truth’ concerns the impact of a teacher’s perceived sex appeal on course evaluations.

How the ‘glimpse’ actually works is never explained; we are told, in several places, that instantaneous intuition “bubbles up” unbidden from the recesses of the “adaptive unconscious.”  “The” adaptive unconscious, mind you, as if there could only be one.  This is, of course, monism, and Gladwell believes in absolutes.

Of course, one’s initial impressions might yield profitable results.  But to say that one’s immediate intuition of the world is inherently superior to slow and careful thinking is madness.  One should beware of any form of mysticism, and Gladwell’s blank intuitionism could easily be put in the service of a fascistic Wille zur Macht.

Blink’s target audience is composed of Hollywood producers, literary agents, advertisers, and military strategists.  You will learn in this book that films that exhibit Tom Hanks are superior to those that do not, that margarine tastes better when packaged in foil, that music sounds better when marketed the right way to the right people, that military strikes should be carried out without discipline or forethought.  The surface impression is everything.  Submit to your impulses!

Blink is American pop-culture’s defense of its own stupidity.

Joseph Suglia


A Critique of David Foster Wallace: Part Two: A Supposedly Fun Thing That I Will Never Do Again / “E Unibus Pluram: Television and U.S. Fiction” / “Getting Away from Already Being Pretty Much Away from It All” / “David Lynch Keeps His Head”

An Analysis of A SUPPOSEDLY FUN THING THAT I WILL NEVER DO AGAIN (David Foster Wallace) by Joseph Suglia

I have written it before, and I will write it again: Writing fictionally was not one of David Foster Wallace’s gifts.  His métier was, perhaps, mathematics.  David Foster Wallace was a talented theorist of mathematics, it is possible (I am unqualified to judge one’s talents in the field of mathematics), but an absolutely dreadful writer of ponderous fictions (I am qualified to judge one’s talents in the field of literature).

Wallace’s essay aggregate A Supposedly Fun Thing that I Will Never Do Again (1997) is worth reading, if one is an undiscriminating reader, but it also contains a number of vexing difficulties that should be addressed.  I will focus here upon the two essays to which I was most attracted: “E Unibus Pluram: Television and U.S. Fiction” and “David Lynch Keeps His Head,” a conspectus on the director’s cinema from Eraserhead (1977) until Lost Highway (1997).  Wallace seems unaware of Lynch’s work before 1977.

In “E Unibus Pluram,” Wallace warmly defends the Glass Teat in the way that only an American can.  He sees very little wrong with television, other than the fact that it can become, in his words, a “malignant addiction,” which does not imply, as Wallace takes pains to remind us, that it is “evil” or “hypnotizing” (38).  Perish the thought!

Wallace exhorts American writers to watch television.  Not merely should those who write WATCH television, Wallace contends; they should ABSORB television.  Here is Wallace’s inaugural argument (I will attempt to imitate his prose):

1.) Writers of fiction are creepy oglers.
2.) Television allows creepy, ogling fiction writers to spy on Americans and draw material from what they see.
3.) Americans who appear on television know that they are being seen, so this is scopophilia, but not voyeurism in the classical sense. [Apparently, one is spying on average Americans when one watches actors and actresses on American television.]
4.) For this reason, writers can spy without feeling uncomfortable and without feeling that what they’re doing is morally problematic.

Wallace: “If we want to know what American normality is – i.e. what Americans want to regard as normal – we can trust television… [W]riters can have faith in television” (22).

“Trust what is familiar!” in other words.  “Embrace what is in front of you!” to paraphrase.  Most contemporary American writers grew up in the lambent glow of the cathode-ray tube, and in their sentences the reader can hear the jangle and buzz of television.  David Foster Wallace was wrong.  No, writers should NOT trust television.  No, they should NOT have faith in the televisual eye, the eye that is seen but does not see.  The language of television has long since colonized the minds of contemporary American writers, which is likely why David Foster Wallace, Chuck Klosterman, and Jonathan Safran Foer cannot focus on a single point for more than a paragraph, why Thomas Pynchon’s clownish, jokey dialogue sounds as if it were culled from Gilligan’s Island, and why Don DeLillo’s portentous, pathos-glutted dialogue sounds as if it were siphoned from Dragnet.

There are scattershot arguments here, the most salient one being that postmodern fiction canalizes televisual waste.  That is my phrasing, not Wallace’s.  Wallace writes, simply and benevolently, that television and postmodern fiction “share roots” (65).  He appears to be suggesting that they both sprang up at exactly the same time.  They did not, of course.  One cannot accept Wallace’s argument without qualification.  To revise his thesis: Postmodern fiction–in particular, the writings of Leyner, DeLillo, Pynchon, Barth, Apple, Barthelme, and David Foster Wallace–is inconceivable outside of a relation to television.  But what would the ontogenesis of postmodern fiction matter, given that these fictions are anemic, execrably written, sickeningly smarmy, cloyingly self-conscious, and/or forgettable?

It did matter to Wallace, since he was a postmodernist fictionist.  Let me enlarge an earlier statement.  Wallace is suggesting (this is my interpretation of his words): “Embrace popular culture, or be embraced by popular culture!”  The first pose is that of a hipster; the second pose is that of the Deluded Consumer.  It would be otiose to claim that Wallace was not a hipster, when we are (mis)treated by so many hipsterisms, such as: “So then why do I get the in-joke? Because I, the viewer, outside the glass with the rest of the Audience, am IN on the in-joke” (32).  Or, in a paragraph in which he nods fraternally to the “campus hipsters” (76) who read him and read (past tense) Leyner: “We can resolve the problem [of being trapped in the televisual aura] by celebrating it.  Transcend feelings of mass-defined angst [sic] by genuflecting to them.  We can be reverently ironic” (Ibid.).  Again, he appears to be implying: “Embrace popular culture, or be embraced by popular culture!”  That is your false dilemma.  If you want others to think that you are special (every hipster’s secret desire), watch television with a REVERENT IRONY.  Wallace’s hipper-than-thou sanctimoniousness is smeared over every page.

Now let me turn to the Lynch essay, the strongest in the collection.  There are several insightful remarks here, particularly Wallace’s observation that Lynch’s cinema has a “clear relation” (197) to Abstract Expressionism and the cinema of German Expressionism.  There are some serious weaknesses and imprecisions, as well.

Wallace: “Except now for Richard Pryor, has there ever been even like ONE black person in a David Lynch movie? … I.e. why are Lynch’s movies all so white? … The likely answer is that Lynch’s movies are essentially apolitical” (189).

To write that there are no black people in Lynch’s gentrified neighborhood is to display one’s ignorance.  The truth is that at least one African-American appeared in the Lynchian universe before Lost Highway: Gregg Dandridge, who is very much an African-American, played Bobbie Ray Lemon in Wild at Heart (1990).  Did Wallace never see this film?  How could Wallace have forgotten the opening cataclysm, the cataclysmic opening of Wild at Heart?  Who could forget Sailor Ripley slamming Bobbie Ray Lemon’s head against a staircase railing and then against a floor until his head bursts, splattering like a splitting pomegranate?

To say that Lynch’s films are apolitical is to display one’s innocence.  No work of art is apolitical, because all art is political.  How could Wallace have missed Lynch’s heartlandish downhomeness?  How could he have failed to notice Lynch’s repulsed fascination with the muck and the slime, with the louche underworld that lies beneath the well-trimmed lawns that line Lynch’s suburban streets?  And how could he have failed to draw a political conclusion, a political inference, from this repulsed fascination, from this fascinated repulsion?

Let me commend these essays to the undiscriminating reader, as unconvincing as they are.  Everything collected here is nothing if not badly written, especially “Getting Away from Already Being Pretty Much Away from It All,” a hipsterish pamphlet about Midwestern state fairs that would not have existed were it not for David Byrne’s True Stories (1986), both the film and the book.  It is my hope that David Foster Wallace will someday be remembered as the talented mathematician he perhaps was and not as the brilliant fictioneer he certainly was not.

Joseph Suglia